Jones Soda Company, a marketer and distributor of premium beverages, is planning to re-launch its WhoopAss Energy Drink.
The reworked WhoopAss features an all-new packaging, functional new ingredients that boost energy and provide muscle recovery, as well as an updated flavor profile and color, said the company.
The new WhoopAss comes in a tall, all-black 16-ounce aluminum can. It contains ingredients such as: amino acids including taurine, l-arginine, l-carnitine and l-lysine; polyphenols and catechins sourced from yerba mate, grape extracts, and green tea; and a vitamin blend of B2, B3, B6 and B12.
The new product will retail for $2.39 per can manufacturer's suggested retail price. The new WhoopAss will be readily available on convenience and grocery store shelves in November 2010.
Bill Meissner, CEO of Jones, said: "WhoopAss is a product with major potential, but it was ahead of its time when it launched in 1999, slipped to the backburner for Jones, and unfortunately stayed there without getting the proper attention and marketing backing it deserves. Right now the product only accounts for a small portion of our total sales, and we aim to gain share points in this category and make WhoopAss a major part of Jones' beverage portfolio."