There have been several reality shows about the public relations industry, but Command PR owner Jonathan Cheban says none has shown the best parts of the business.

"We're not just sitting there, wearing all black and looking depressed," Cheban tells The News. "We're a lot more exciting. We're out there working it. We go to the Hamptons, we're in Miami, we're on planes and yachts, and the girls always look gorgeous and fashionable."

"The Spin Crowd," premiering tomorrow night at 10:30 on E! features Cheban, his right-hand man Simon Huck and the rest of Command PR (aka "the girls") as they navigate the world of celebrity.

The series will follow them as they juggle star-studded projects, demanding clients and never-ending to-do lists.

"I thought it was time to give people what they're really interested in," says Cheban. "Everyone reads magazines and newspapers and blogs and they think items just appear there. They don't. It takes a whole industry to create that content."

"The Spin Crowd" is executive-produced by Kim Kardashian, a longtime friend and sometimes a client of Cheban.

"I had a few reservations about doing reality, but Kim was so unbelievable and supportive, she put all my concerns to rest," says Huck.

In the first season, viewers will see Command put together a charity event for Kelly Osbourne, help Mario Lopez promote a self-tanner and deal with plenty of interoffice drama.

"Jonathan's black or white. There is zero sugarcoating," Huck says. "I think the girls who work for us have come to love his brutal honesty, but it's very difficult in the beginning stages."

Command used to be based in New York, but Cheban and Huck eventually realized most of their work was taking them out west. That's when they made the cross-country move.

"Everything closes down so early in L.A. At 10 o'clock in New York, I'd just be getting ready to go to Nobu!" says Cheban. "But all the talent is out here, and the show really captures the glamour of Hollywood."

"The Spin Crowd" originally aired in February as a half-hour special entitled "SPINdustry." Since then, Cheban says, Command has received thousands of résumés from eager publicists hoping to score a job at the company.

"It's a cutthroat business and you have to make sure the people you hire aren't just star-f-ers," Cheban says. "This job isn't just a party."